Marketing Automation comparison
HubSpot vs Klaviyo for Marketing Automation 2026
We compare HubSpot and Klaviyo side-by-side for Marketing Automation workloads — pricing, geo-coverage, protocol support, and real-world reliability.
Our pick for Marketing Automation
Klaviyo
Rated 4.8/5 overall
| HubSpot | Winner Klaviyo | |
|---|---|---|
| Rating | ★★★★ 4.7 | ★★★★ 4.8 |
| Starting price | Custom | $20.0/month |
| Countries | — | — |
| Types | automation | ecommerce, automation |
| Free trial | No | No |