Best Starter Email Marketing in 2026

Mailchimp is the world's most recognized email marketing platform, offering a free plan for up to 500 contacts and a familiar drag-and-drop builder. Paid from $13/month.

Mailerlite is a clean, affordable email marketing platform with a generous free plan (1,000 contacts), visual automation builder, and excellent landing pages. Paid from $9/month.

Moosend is an affordable email marketing and automation platform with unlimited emails on all paid plans, an AI subject line optimizer, and real-time analytics. From $9/month.

EmailOctopus is a simple, affordable email marketing tool with a free plan for up to 2,500 subscribers, built on Amazon SES. Paid from $8/month.

AWeber is one of the original email marketing platforms, offering a free plan for 500 subscribers and a straightforward tool for small businesses. Paid from $12.50/month.

Constant Contact is a long-standing email marketing platform designed for small businesses, nonprofits, and events. From $12/month; 60-day free trial available.

Campaign Monitor is a design-focused email marketing platform known for pixel-perfect templates and an intuitive builder. From $9/month; free plan limited to 5 subscribers.

Benchmark Email offers a free plan for unlimited contacts (3,500 emails/month), AI-powered email generation, and a clean drag-and-drop editor. Paid from $13/month.